A logo can't always last forever. Sometimes a refresh or update is needed.
A logo can't always last forever.
Sometimes a refresh or update is needed.
But if you have an iconic or classic logo...beware: You may end up exchanging a logo with huge cultural resonance for a 'flavor of the month' design that will require yet another logo fix in just a few years.
Here are 8 logos that seem unnecessary or actually replaced something that had much more cultural cache than what they ended up with.