THE MESMERO WAY
WE PAY ATTENTION.
WE ACT. WE DON'T JUST REACT..
SOME THINGS JUST DON'T WORK LIKE THEY USED TO.
Whether building a YouTube channel promoting your expertise, or engaging audiences on social media, video content is one of the most powerful tools for you to promote yourself and attract new customers. At MESMERO we ensure its interesting, relevant, entertaining...and AFFORDABLE
SOCIAL MEDIA POSTS
The truth is most companies have really boring social media content. Using syndicated content from a national company results in generic and boring content that NO ONE cares about. You and your business have great stories. You may not realize them yet, and that's how we help make those stories something people will notice and respond to on social media. Be relevant and be real.
Every business should be collecting emails from their current customers and developing ways to collect emails from potential customers. We can help with that. But you also need to have a plan and a message that keeps your email list informed and engaged. Combined with Marketing Automation, email can be a significant and powerful driver of customers aquisition and retention.
Many small and medium sized businesses start out with the intention of updating their website or the blog on their website, but never seem to have the time to do it. MESMERO can help. Adding new content (for example, through a blog) also helps with SEO. And in many cases, it's not as daunting as it seems. We help create a manageable, realistic but effective plan to maintain and build your story on your website.
NOT SPAM: A REMINDER
We'll be honest and admit the apparent contradiction: Most of us don't want any more email.
Most people don't delete all their emails.
Even the ones they don't read.
We use email as a 'virtual' sticky-note.
A reminder of a store, a service, or solution that we don't need now, but may need later.
BUILDING A LIST
You need to collect emails from your customers. If they like your service, they should want to hear from you.
You also need to collect emails from prospects. Lists collected from trade shows, online promotions and other sources need to be managed to ensure these potential (or current) customers are accurately segmented.
MESMERO is here to help you start the process, get it going, and make it work for you.
So you've managed to organize and collect email addresses. What next?
An occasional blast? A good start. But we should have a good plan that ensure we maintain interest and deliver the right email content.
For businesses that do more online or ecommerce, especially business-to-business marketers, email marketing automation may be the right solution.
With a preconfigured set of rules and pre-built emails ready-to-send, personalized emails can be sent consistently and at scale.
MEDIA AT MESMERO
Remember that part about transparency? Here's what we do.
We partner with agencies and others to manage, optimize and monitor your media performance. While most digital is done at MESMERO, we work with others for most traditinal media.
We have the capabilities to develop a social strategy, write and create static and video social ads and provide the analysis to provide the insights you need to know.
PPC / PAID SEARCH
Many of our clients rely on on exceptional ability to plan and continually optimize efficient, ROI-driving, paid search campaigns.
DIGITAL / RETARGETING
We've been managing display, banner and retargeting campaigns since 1998, so we practically invented the space.
As with banners, we've been managing pre-roll, mid-roll and in-banner digital video campaigns for since the late 1990's.
We work with several partners to enable targeting and programs specific to mobile advertising platforms.
OUT-OF-HOME / MAIL
Billboards, mailers, transit adverting...we've done them all, on budget, and with the experience to ensure your investment i s successful.
While we have the experience and ability to place and manage broadcast television we prefer to partner with media agencies to leverage their buying power.
We have the skills and ability to place most spot radio buys, but for larger or out-of-market buys we may prefer an agency or media partner.
We plan and place print advertising in national trade magazines, local newspapers. weekly tabloids, and local niche publications.