MEDIA
DIGITAL SINCE 1998
Decades of informed media experience and application at a global, national and local level ensure that you have the right partner to select the most cost-effective and impactful media, but will also manage the media and optimize your digital media to achieve results.
SOCIAL MEDIA
We have the capabilities to develop a social strategy, write and create static and video social ads and provide the analysis to provide the insights you need to know.
PPC / PAID SEARCH
Many of our clients rely on on exceptional ability to plan and continually optimize efficient, ROI-driving, paid search campaigns.
DISPLAY / RETARGETING
We've been managing display, banner and retargeting campaigns since 1998, so we practically invented the space.
DIGITAL VIDEO
As with banners, we've been managing pre-roll, mid-roll and in-banner digital video campaigns for since the late 1990's.
GEOFENCING
We work with several partners to enable targeting and programs specific to mobile advertising platforms.
Whether for short-term promotions or for more strategic marketing automation and content marketing strategies, we can help design, manage, and create effective, audience segmented email campaigns.
THE CLASSICS STILL MATTER
MESMERO adamantly believes in the power of traditional media. While digital marketing is critical, reaching your target audience may also likely require the use of the classics.
MESMERO is continually working with agency partners or directly with the media to ensure your media dollars are always strategically focused on raching the right audience at the right time.
TV / CABLE
RADIO
OUT-OF-HOME
MEDIA APPROACH
MESMERO is a media expert.
MESMERO is a data expert.
Developing an effective media strategy requires using your finite resources to invest in those media channels (digital or traditional) that get your business the most impact for every dollar.
We validate this by using data from every source to identify insights and understanding to continually improve and optimize your digital and traditional media planning and buying.
AUDIENCES
80% of your business will come from 20% of your customers. A challenge for all business owners is not only identifying that 20%, but feeling confident in prioritizing that segment. We help identify and encourage this. After all, no one has enough money to spend on everyone.
OPTIMIZATION
The biggest mistake made by all media buyers and planners is assuming that they are done after the media starts running. That's when the work really starts. Monitoring performance and adjusting is how you win, not just participate.
DATA
The amount of data collected from digital can be overwhelming. What can you do with it? A lot. We identify the key metrics, review performance, and generate both insights and hypothesis to increase results.
ALWAYS TRANSPARENT
NO OUTSOURCING OR HIDDEN FEES.
Some marketing firms outsource your digital marketing to third parties - without letting you know; We don't think that's right.
Sometimes its necessary to use an expert. And that's okay. No company or partner can do everything.
But it should always be disclosed.
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Some marketing firms add fees to the cost of media to cover expenses; If that's how they're paid, that's okay.
But it should always be disclosed.
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MESMERO will always disclose the use of external companies, partners, and contractors.
And we believe you should always know what we're charging for.
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We believe that transparency builds trust. Disclosing incentives and operations is a crucial starting point for a foundation of trust.
MEDIA AGNOSTICISM
INDEPENDENT. UNBIASED. OBJECTIVE.
The only you reason to select any form of media is to reach the right audience at the right price at the right time. Some companies are strong in digital. Some in traditional media.
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You need an independent, unbiased and objective approach to media to ensure the media you pay for is the right priority for your business.
Not the priority for your agency, vendor, or media.
A GREAT PARTNER FOR YOU. A GREAT PARTNER WITH GOOGLE.
Of course we're Google Partner certified.
