A strategy does not have to be overly complex. But it should accurately assess reality and identify priorities to maximize the return of your finite resources. The MESMERO approach to strategy does this.
Our approach to developing a marketing strategy, or modifying an existing strategy, is a consultative approach that rapidly, accurately, and efficiently accounts for reality while identifying a path to meet your goals.
This process always involves at least three elements: Industry/Syndicated Data and Research; Your Performance History and Goals; and our Experience, Assessment and Review.
A STRATEGY FOR VICTORY
YOUR DIGITAL STRATEGY.
DESIGNED FOR YOU.
We deliver a strategy designed just for you.
This is not a bundle of tactics copied and pasted from other businesses: This is a unique strategy that defines your brand, identifies how and when to connect with current and future customers, and built to live within the limits of your resources.
It's a blueprint for the marketing investments, content and messaging to achieve the goals you have defined for your company or organization.
SUCCESS BEGINS WITH A PLAN
WE COMBINE ACTUAL
ACROSS DIGITAL & OFFLINE
RECENT MARKETING STRATEGY EXAMPLES:
We developed a breakthrough creative and brand strategy to get this local manufacturer into the minds of decision makers in the global automotive service and collision industry. Without crashing the budget.
OFFLINE RETAIL SALES
We repeatedly succeed at delivering offline sales with digital ads by strategically leveraging our experience, insights, technology, and creativity to get those shopping carts filled.
CONTENT DRIVEN LEAD GENERATION
We created content, advertising, and connected all the right tools and platforms to generate leads and customer contacts for sustainable and long-term customer acquisition and growth.
SOCIAL REACH & ENGAGEMENT
A consistent, deliberate branding and benefit driven social media strategy reaching audiences across all social platforms delivering followers and offline sales.
CASUAL DINING CUSTOMER STRATEGY
The casual dining category requires a great product to please customers, but a good product isn't always enough: We rebooted a brand and developed a digital ad strategy that drove customers without emptying the kitchen.
PACKAGE & BRAND DEVELOPMENT
An aspiring entrant into the competitive snack food category required a stand-out package design and brand to capture customer and distributor attention. We delivered some sweet results.
MAKING THEM CLICK TO SELL TICKETS
An entertainment brand with a tight budget needs an adaptive strategy to drive online ticket sales. We'll put your name in lights.
PROFIT MAXIMIZING PPC FOR HOTELS
Aggressive data-driven management of keywords, ads, targeting and budget with keen insights into purchase behavior accelerate the return on investment for multiple hotels and resorts. We'll keep the lights on for you too.