A strategy does not have to be overly complex. But it should accurately assess reality and identify priorities to maximize the return of your finite resources. The MESMERO approach to strategy does this.
Our approach to developing a marketing strategy, or modifying an existing strategy, is a consultative approach that rapidly, accurately, and efficiently accounts for reality while identifying a path to meet your goals.
This process always involves at least three elements: Industry/Syndicated Data and Research; Your Performance History and Goals; and our Experience, Assessment and Review.
We collect the latest and most relevant 3rd party research and data from partners and online sources to identify trends that will impact your category.
HISTORY • GOALS
We review your business performance, understand your goals, and interpret this data relative to your resources and budget.
Our experience with similar businesses and the current marketing landscape is calibrated with all the data to formulate an objective strategic recommendation.
YOUR MARKETING STRATEGY
YOUR DIGITAL STRATEGY.
DESIGNED FOR YOU.
We deliver a strategy designed just for you.
This is not a bundle of tactics copied and pasted from other businesses: This is a unique strategy that defines your brand, identifies how and when to connect with current and future customers, and built to live within the limits of your resources.
It's a blueprint for the marketing investments, content and messaging to achieve the goals you have defined for your company or organization.
DON'T BE AFRAID
LET'S ADDRESS THEM HERE.
WE KNOW THE
STRATEGY IS SCARY
It's a powerful word . The concept and implications can be scary. The investment and commitment to create one requires a separation from the many over-whelming day to day tasks faced by business owners and marketing leaders.
STRATEGIES CAN DESTROY YOU
We've heard the stories. An organization undertakes a new strategy to grow or capture market share but it fails and ends up in the destruction of a business. A mis-informed, unrealistic, and unobjective strategy can be worse than no strategy at all.
ABUSED AND OVERUSED
The use of the word 'strategy' applied to mundane opportunities diminishes the importance of what a true strategy actually is.
STRATEGIES DON'T EXIST
Often a strategy is non-existent. Or the thin veneer of a strategy that may have been developed is forgotten in place of short-term priorities.