Want your company to have an amazing social media presence? Great! A recent survey reveals the most important attributes that social media u

How many times should a person see an ad before it has an impact? That answer is simple, yet it is frequently overlooked or ignored.

2021 social media platform trends reveal some interesting shifts in total reach.

Self promotion isn't pretty. This ad violates so many rules about advertising.

The Top 30 Bankrupt Brands of 2020! Bon Voyage!

UTM codes are free and easy ways to improve insights on visitors with Google Analytics and other data analysis tools. Get started today!

Streaming digital platforms are now the default video choice for most people.

The impact of the global pandemic on marketing budget allocations reveals the persistent relevance of paid search.

You are not in control of your website. Or your web domain. Or your Google My Business listing. Or maybe your business YouTube channel....

Advertising production, particularly video production, is still locked in a traditional media mindset.

The marketing funnel as explained by classic marketing geniuses Karl Marx, Vladimir Lenin, Joseph Stalin, and more.

Jerry Quinn from MESMERO will provide a framework for understanding how to develop a digital marketing plan with a limited budget.

Marketing your startup or small business is more complex than ever. How can you be confident that your limited marketing budget will...

A logo can't always last forever. Sometimes a refresh or update is needed. A logo can't always last forever. Sometimes a refresh or...

One of the primary requirements of a media planner is to understand the relative costs of different advertising media in order to...

One of the secrets in business today is that you need a logo, or a name for your business if you can't afford a logo. Also, there are a...

In a previous post, I identified five potentially problematic issues with small, local or mid-size agencies. It would be silly to only...

Having spent over twenty years in marketing with the majority of that in a combination of national and local advertising agencies, I've...

We follow what interests us and tune out what doesn't. That's the reality. In a previous post I spoke about the type of content that...

I know one thing that you really hate. Really annoying ad formats. The Nielsen Norman Group conducted a survey tracking the response of...