Feb 1TRUST PART 3: CAN BIG TECH BE FIXED?Can big tech be fixed? Do we think the government should use its power to fix big tech? Not everyone agrees.
Jan 18TRUST PART 2: OUR BIG FAT TECH MONOPOLIESMajorities now lack trust in nearly all of our major tech platforms, but some are less trusted than others.
Jan 4TRUST PART 1: INSTITUTIONSTrust is essential for a society to function. How do most people regard the trustworthiness of our major institutions? Let's find out.
Aug 3, 2021THE BEST WEB PLATFORM FOR NORMIESWant to build a website? On a limited budget and need to do it yourself? Here are the 5 easiest and best options.
Jul 7, 2021BECOMING THE BEST SOCIAL MEDIA MARKETERWant your company to have an amazing social media presence? Great! A recent survey reveals the most important attributes that social media u
Jun 5, 2021FREQUENCY! YOUR BIGGEST DIGITAL MARKETING MISTAKE!How many times should a person see an ad before it has an impact? That answer is simple, yet it is frequently overlooked or ignored.
May 25, 20212021 SOCIAL MEDIA PLATFORM TRENDS: WHO IS THE BIGGEST LOSER?2021 social media platform trends reveal some interesting shifts in total reach.
Mar 15, 2021Oh No! It's Self Promotion!Self promotion isn't pretty. This ad violates so many rules about advertising.
Nov 18, 2020GET EYE OPENING RESULTS FROM URCHIN TRACKING MODULES! (UTM CODES)UTM codes are free and easy ways to improve insights on visitors with Google Analytics and other data analysis tools. Get started today!
Sep 23, 2020DIGITAL VIDEO NOW RULES TRADITIONAL VIDEOStreaming digital platforms are now the default video choice for most people.
Apr 3, 2020COVID-19 AND MEDIA PLACEMENTThe impact of the global pandemic on marketing budget allocations reveals the persistent relevance of paid search.
Dec 26, 2019IS YOUR WEBSITE A HOSTAGE?You are not in control of your website. Or your web domain. Or your Google My Business listing. Or maybe your business YouTube channel....
Nov 12, 2019PRODUCTION STRATEGY: DIGITAL'S MISSING LINKAdvertising production, particularly video production, is still locked in a traditional media mindset.
Nov 1, 2019THE MARKETING FUNNEL*The marketing funnel as explained by classic marketing geniuses Karl Marx, Vladimir Lenin, Joseph Stalin, and more.
Jul 23, 2019DIGITAL MARKETING ON A LIMITED BUDGET: JUL 25Jerry Quinn from MESMERO will provide a framework for understanding how to develop a digital marketing plan with a limited budget.
Jan 17, 2019MARKETING YOUR START-UP: JAN 24 @ NWIRCMarketing your startup or small business is more complex than ever. How can you be confident that your limited marketing budget will...
Jan 4, 20198 LOGOS THAT WERE RUINED!A logo can't always last forever. Sometimes a refresh or update is needed. A logo can't always last forever. Sometimes a refresh or...
Dec 8, 2018COMPARING THE COST OF MEDIAOne of the primary requirements of a media planner is to understand the relative costs of different advertising media in order to...
May 8, 2018MESMERO LOGO DESIGN SECRETS REVEALED!One of the secrets in business today is that you need a logo, or a name for your business if you can't afford a logo. Also, there are a...