FORM FOLLOWS FUNCTION
WE BUILD WEBSITES THAT ARE RELEVANT, FUNCTIONAL, AFFORDABLE AND MANAGEABLE.
A good website is a tool that makes it easy for your visitors to find the information they need to make a decision to take an action that supports your business. This means your website needs to be created with search engine optimization and visitor flow and behavior as the number one priorities.
KEEP IT RELEVANT
The layout and organzation of the content on your website should be focused so that relevant information is aggregated for your visitors.
Content should be structured to minimize excess clicks so that users can easily find the answer they are looking for without having to scroll or click through multiple menus to get what they want.
A key component of our website design process is to start by researching and then segmenting different audiences, and then building an objective-centered website structure that fosters and feeds these interests and actions.
MAKE IT EASY
Your website is not a one-time project. While it's a trope to say your website is a virtual extension of your business, it's a true statement.
And like any other area of your business that you need to manage, you and your employees or partners need to feel comfortable with making changes, adding content, responding to customer leads, and updating your products and services.
MAKE IT SUSTAINABLE
Your website will play a critical and essential role in promoting your brand, descriping your product or services, generating leads or driving sales.
Not only must the development of your website be affordable, but ongoing changes, additions, and fixes should be affordable as well.
You can find website developers that will create a website that will drain your marketing budget. You can also find inexpensive contractors that can build it for a fraction of that cost. In either extreme you might be creating sustainability issues: In the former, future changes, edits, and modifications can quickly drain your marketing budget, while in the latter, a freelance contract website may not be responsive or available once the website creation is complete.
Examples of MESMERO's website work designed to achieve specific communication and marketing objectives for our clients.
ENGAGE AND INFORM
A website to promote, educate and inform audiences about the important historical legacy that this non-profit provides and to provide information about memorial options.
Fairmount Memorial Association
SEARCH ENGINE OPTIMIZATION
BUILDING A WEBSITE NO ONE CAN FIND IS POINTLESS. WE PRIORITIZE OPTIMIZE YOUR WEBSITE TO ORGANICALLY RANK WITH SEARCH ENGINES AT THE TOP OF OUR LIST OF PRIORITIES.
Analysis and segmentation of your target audience, their interests and your products and services are key elements that are incorporated into your websites from the ground up to ensure that on-site SEO triggers are in place and ready to be captured by search engine spiders.
This includes keyword-driven content and meta-tags, image optimization, search engine verification, JSON implementation, sitemap submissions and more.
Off-site SEO provides a critical signal to search engines that other websites and directories are linked to you, providing credibility and relevancy indicators that help to improve your organic ranking. MESMERO works with a variety of SEO tools to support this.