WE KNOW WHAT YOU REALLY WANT.
AND WE DELIVER.
We don't expect you to take our word for it. Here are some representative results the MESMERO team has produced for our marketing partners. For proprietary and competitive reasons, we can't disclose everything, but if you want to know more, we're happy to share more detail.
WEIGHT LOSS CENTERS
A 4X INCREASE IN ROI FOR NEW CUSTOMERS
This business owner was really frustrated.
Despite spending over $100,000 on paid search in several markets over the course of a year, they only had two confirmed new customers.
They had been working directly with a traditional media vendor which expanded their services (and sales potential) to include paid search. What were they doing wrong? Well, a traditional media publisher typically has high margins. So it appears when they decided to provided services executed with media they don't own, they had to make up the margin difference by adding exorbitant fees. We discovered that over 80% of their spend went to fees. Not PPC, not clicks....fees.
The result was an over-priced and poorly performing waste of money.
Having already thrown a lot of money into this pit, the owner was skeptical but also aware that they should get better results. We started working with them.
In our first month, we immediately generated 8 new customers and were immediately ROI positive- including the cost of media and all our fees.
By the fifth month our results continued to improve and we were delivering nearly four times in revenue generation what they were paying us to manage and place their paid search ($3.90 Return On Ad Spend - "ROAS") and 85 new customers.
A 4250% improvement over their previous experience.
The below chart shows the results generated each consecutive month for the first five months of our activity. Not only does this demonstrate the importance of transparency and results-tracking with digital media, but the cumulative value of ongoing optimization of paid search activity.
HOTEL / RESORT RESERVATIONS
SMART & AGGRESSIVE PPC / PAID SEARCH IMPROVES CONVERSION RATES AND LOWERS COST PER ACQUISITION OF ROOM RESERVATIONS.
MESMERO began work on managing the paid search advertising for over 20 distinct hotels and resorts.
Using decades of experience and deep knowledge of how paid search ads can work to generation conversions, MESMERO engaged in aggressive optimization of the creative, keywords, bidding strategy, geo and audience targeting for each account.
As a part of our thorough management of paid search, we also added and maximized all available search options available for the advertisers in the hospitality industry.
Over the course of eighteen months, MESMERO was able to consistently improve the conversion rate of clicks from ads. In addition to generating more qualified clicks, MESMERO's other optimizations improved the overall quality scores, resulting in both lower CPCs and cost per acquisition for booked room reservants.
RESIDENTIAL HVAC SERVICES COMPANY
INCREASING QUALIFIED LEADS EVERY QUARTER
The HVAC services industry is another highly competitive category. While bigger firms can spend hundreds of thousands on expensive TV campaigns, smaller competitors need to think more aggressively and creatively.
An effective strategy doesn't have to be complex. It does have to make sense, fit within a defined budget and perform.
For this business, we developed a two-tier strategy of highly-targeted branding on local cable coupled with a focused PPC / SEM campaign on Google and Bing to capture in-market HVAC searches. As a result new online leads started to climb.
A sound strategy coupled with diligent optimization, ad-testing, and performance tracking can drive the growth and revenue that any service business requires.
For services companies, generating leads is where the path to success begins. For a residential HVAC provider, seasonality requires seamless optimization and changing of messages to provide the right ads with the right keywords as the seasons change. The below chart shows quarterly leads generated helping to secure a stream of new customers for this locally-owned company.
BUILD A LOYAL CUSTOMER FOLLOWING
Local retail businesses face challenges from national brands, local competitors, multiple alternatives for discretionary spending and the ever-growing challenge of online shopping.
Evolving their strategy to address changing tastes and new competition, we developed a rebranding effort for this retailer to build stronger and more loyal connections with online users through television, print, digital video and (especially) social media.
By speaking to their customers authentically while also defining and establishing clear points of differentiation attractive to their target audience, we happily observed an increase and rapid acceleration of multiple performance metrics.
This new strategy was done within the constraints of the existing budget and was not due to increased spend, but rather a more relevant and engaging strategy to address trends within the industry.
When audiences are engaged authentically and provided value, they will respond and new segments are discovered and business continues to grow despite multiple threats.
One of the key goals of the campaign was to develop a loyal following through both social media and our own email database to provide ongoing marketing communications to drive sales and increase repeat visits. The launch of this new strategy resulted in a significant spike in these metrics. During the same period store visits and revenues also increased.
DRIVING 7% YEAR-OVER-YEAR SALES GROWTH WHILE COMPETITORS DROP 20%
Car dealers face a lot of challenges. And smaller, single-brand dealers face even more. Caught between large dealer groups with massive advertising budgets and aggressive 'low price' volume dealers, they are forced to either play the same profit erosion gimmicks or risk fading into obscurity.
But effective marketing is not about who spends the most. Nor is it about playing the same 'lowest price' race to the bottom.
One of the biggest challenges car dealers face is themselves. Their advertising often mimics other car dealers with virtually identical ads and promotions, or buying into syndicated social media content programs that have no meaningful content about the dealer, the average new car buyer tunes out the pitches, hype and promotions and flips a coin on where to shop.
Car dealers often ignore building their brand and turn themselves into a mere distribution site for new vehicles.
Building an effective brand means that you will stand out. Rather than tuning you out, these future customers find what you say interesting, relevant and valuable. It means your business is more likely to be considered when they are in market to shop or purchase.
Our goal for this dealer was to help them return to pre-Great Recession numbers. But without increasing their budget or reverting to 'low price' gimmicks, we chose the high road. We identified those attributes that really made them different, as well as what made them compelling to potential car shoppers.
Building a brand while also selling is not mutually exclusive, it's often the right thing to do. The results for this dealer reveal that it's not only possible, but a huge opportunity for companies seeking to capture share from bigger competitors.
While we were aware that our strategy was making a difference, the evidence of the success of our strategy was clear after our first year with this client. Comparing their year-over-year new vehicle sales with other dealers in the same region uncovered an amazing result: While new vehicle sales for all the other dealers were down almost 21%, we had observed a 7% increase: an almost 27 point improvement over the average!
REGIONAL ENTERTAINMENT INSTITUTION
CONSISTENTLY GENERATING PROFITABLE ONLINE SALES
Like many nonprofits, this local institution operates on a tight budget and needed expert help to drive results from their digital marketing.
By creating attention-getting ads (both video and static), careful audience segmentation, post-click conversion tracking and leveraging performance data to optimize placements and schedules, we are able to consistently generate an average Return on Ad Spend of $13.86 across a variety of programs.
The below fourteen campaigns represent a mix of original and nationally-recognized performers, but each one achieves a profitable return on ad spend through attention-to-detail and aggressive optimization on social media.
WANT TO KNOW MORE?
Great! We want to tell you more. Can we help you? Are you looking for a partner that can make you more money than you spend? Are you looking for a partner that can help you compete against large box-stores? Are you trying to find a way to grow your email databased to expand sales? Gain market share?
The above are just a few examples of the many industries and types of companies we have provided success. From local retailers to manufacturers looking to increase sales and distribution worldwide, MESMERO understands and can help.
Just complete the form below and we will be happy to discuss what we can do for you.