TELL YOUR STORY
CREATING ARTICLES, VIDEOS, TOOLS, SOCIAL MEDIA POSTS AND OTHER FORMS OF DIGITAL CONTENT TO PROMOTE THE EXPERTISE AND KNOWLEDGE OF YOUR BUSINESS TO ATTRACT AND ENGAGE NEW CUSTOMERS FOR YEARS TO COME.
Content Marketing is the development of a communications strategy to engage with customers or likely customers in a consistent, focused, engaging and interesting way.
It's a way to go beyond standard advertising messages, build a customer database, and stand out from your competitors.
CONTENT CUSTOMERS CARE ABOUT
Content marketing requires building relevant content for specific audiences that they will find interesting and opt-in to follow you on social media, sign up for your blog or newsletters/email lists.
No one cares about boring, generic content. But they will care about your story.
We're going to make content that they care about and read, watch, or listen to.
PERPETUALLY DRIVE THE MARKETING FUNNEL
Relevant content should have value today and tomorrow. Digital marketing allows you to create content to become your own media. This is "owned media". When you create useful articles on your website, or informative videos on YouTube; it's YOUR content or relationship.
Your content or email list works for you all the time - not just when you spend money on paid programs. That's the power.
It's a perpetual method of generating new customers to your marketing funnel.
DEFINE YOUR STORY AND MAKE IT AWESOME
MESMERO will work with you to determine the right messages, stories, videos, articles and other programs that will help you build the best content to drive customers for years.
MESMERO works with leading tools and platforms that enable automation and more advanced strategies to manage engagement and delivery of your content (Hubspot, Marketo, Hatchbuck, MailChimp, Constant Contact,etc...)
PLANNING AND CREATING THE RIGHT STORY
FOR WEBSITES AND SOCIAL MEDIA
FINDING YOUR STORY
MESMERO likes to think outside the box. You may have already created great content about yourself, but don't realize it.
Interesting local history? Terrific.
Existing customers who rave about your products? Outstanding.
Working with local charities to give back to your community? Fantastic.
Extensive product knowledge for common problems? Amazing.
These can be the foundation of your content marketing strategy.
HOW TO TELL YOUR STORY
A Content Marketing Strategy takes your stories and identifies the messages, themes, and information that current and future customers will respond to.
MESMERO than breaks these stories into appropriately sized messages: A social media post, a Youtube video, a whitepaper, blog post, or an email/newsletter article are common options.
These messages are then placed on a schedule and prepared for delivery and consumption in whatever form and platform we determine provides the best opportunity for your business.
WHERE AND WHEN
Identifying your story and how to best communicate it is the first half. We also need to know where to place these stories to best reach your best prospects or customers.
We review the audience composition of social media channels, your current email lists (if any), and the time and places where our stories will be in demand.
To enable efficient and consistent delivery across multiple platforms we may also evaluate a social media management platform, email services or marketing automation tools.