People hate it. Mostly because it's really boring.
People don't care about your ads.
They don't care how much you spent.
They just want to get something interesting or valuable.
We live in an age where everything - including ads - is a commodity following the same predictable formulas.
Don't waste their time.
Don't waste your time.
It doesn't take millions of dollars, it does take the willingness to break from the pack.
MESMERO creative is not award-winning. It is real. It is effective. It gets results. Because its fun or entertaining.
WE ARE COLLABORATORS
A foundational principle of MESMERO is that the world is full of talented and skilled people.
Whether at agencies, in-house, or freelance, we fully subscribe to the notion of partnering with the best.
This is particularly try in the creative space.
We believe a fundamental key to success is to know your limits, stay in your lane, play nice and seek out partners and collaborators that deliver their best and share your values.
MESMERO'S creative work is focused on maximizing your existing assets and using a VERY small team to develop concepts, create and produce content and creative for advertising.
It's not the right approach for every project, every time, but for the agencies and clients we produced most of the below work for, it had a massive impact and drove the desired results.
TV & DIGITAL
Everyone loves pets. And when you have a beautiful lab,America's best pick-up, and one of the nicest Ford dealers in America, they all go together really well.
CREATIVE ON A BUDGET
A few examples of our work. A few examples of how we try to maximize interest on a limited budget.
For an upstart company with a ground-breaking and revolutionary product, you need to do more than have a run of the mill video.
You need to demonstrate benefits with drama and emphasis, while keeping the visuals tight, engaging and fast.
This is the competitive edge for American Innovative Manufacturing in Spokane.
When a show promoting the music of Led Zeppelin comes to town, the library of interesting visuals and music that can be used for promotion is almost unlimited.
Despite the limited number of high-res artist images available, a convincing and interesting storey was able to be told.
As part of the brand relaunch for Barlows Liberty Lake restaurant, we go for drama and action to encourage appetites for their marvelous bacon cheeseburger.
Using stark contrasts - a dark background frames the burger as the colorful and appetizing foreground focus - and quick cuts to encourage views, this video does the job with a 60% completed view rate.
BRANDING & DESIGN
MESMERO works with a variety of agencies and graphic designers, however, we do more than video/digital creative and have worked on several design/graphic projects in our time as well.
An example of this work is the logo/brand identity work shown here. A more contemporary look and feel that fits the home-style recipes at this family restaurant and lounge.
HERE'S WHAT WE REALLY THINK.
We don't win awards. Advertising awards aren't about the performance of your ad, it's how good it looked. As determined by creative directors at other agencies. Not business owners.
It's a fashion show.
MESMERO is NOT an "award winning" agency. We want happy clients, not pretty plaques on our walls. There are times when the two overlap. We like to have our ego's stroked. Awards are great when they are a result of your work- and not a hidden objective of the people you hire.
We design ads to get attention, get remembered and get a response.
Shunning awards does not mean shunning creativity. Saying the same thing as your competitors- or saying the same thing you've always said gets tired and boring.
MESMERO is here to find new ways for you to get your message out. This means working really hard to get the attention of your customers, get them to engage with your ad. Get them into your store.
That effort doesn't win us awards, but it validates why our clients are satisfied with what we do for them.