Yours doesn't have to.
People don't care about your ads.
They don't care how much you spent.
They just want to get something interesting or valuable.
We live in an age where everything - including ads - is a commodity following the same predictable formulas.
Don't waste their time.
Don't waste your time.
It doesn't take millions of dollars, it does take the willingness to break from the pack.
MESMERO creative is not award-winning. It is real. It is effective. It gets results. Because its fun or entertaining.
WE ARE COLLABORATORS
A foundational principle of MESMERO is that the world is full of talented and skilled people.
Whether at agencies, in-house, or freelance, we fully subscribe to the notion of partnering with the best.
This is particularly try in the creative space.
We believe a fundamental key to success is to know your limits, stay in your lane, play nice and seek out partners and collaborators that deliver their best and share your values.
MESMERO'S creative work is focused on maximizing your existing assets and using a VERY small team to develop concepts, create and produce content and creative for advertising.
It's not the right approach for every project, every time, but for the agencies and clients we produced most of the below work for, it had a massive impact and drove the desired results.
TV & DIGITAL
Everyone loves pets. And when you have a beautiful lab,America's best pick-up, and one of the nicest Ford dealers in America, they all go together really well.
CREATIVE ON A BUDGET
A few examples of our work. A few examples of how we try to maximize interest on a limited budget.
TV & DIGITAL
PROMOTION & BRANDING
The quick-serve food category is hyper-competitive. To win in this category, consumers need to know what makes you different, and compel them to visit or return.
With a menu filled with proprietary fusion recipes, it's only natural to leverage elements from their origins in a fun, fast, and attention-getting video.
This might make you hungry.
For an upstart company with a ground-breaking and revolutionary product, you need to do more than have a run of the mill video.
You need to demonstrate benefits with drama and emphasis, while keeping the visuals tight, engaging and fast.
This is the competitive edge for American Innovative Manufacturing in Spokane.
When you've been in business for over 95 years, that's something to brag about.
The story behind this dealership is extremely interesting.
Collecting photos, articles and memorabilia from the family, we created a video that used historical images to edit together their 95 year history.
We created a short 30 second version for TV and a longer form for digital and showroom use.
TV & DIGITAL
PROMOTION & BRANDING
Another video in the campaign to promote a unique menu in the quick serve food category.
A fast-paced, visual feast for the eyes leverages common themes while being distinct.
When a show promoting the music of Led Zeppelin comes to town, the library of interesting visuals and music that can be used for promotion is almost unlimited.
Despite the limited number of high-res artist images available, a convincing and interesting storey was able to be told.
As part of the brand relaunch for Barlows Liberty Lake restaurant, we go for drama and action to encourage appetites for their marvelous bacon cheeseburger.
Using stark contrasts - a dark background frames the burger as the colorful and appetizing foreground focus - and quick cuts to encourage views, this video does the job with a 60% completed view rate.
BRANDING & DESIGN
MESMERO works with a variety of agencies and graphic designers, however, we do more than video/digital creative and have worked on several design/graphic projects in our time as well.
An example of this work is the logo/brand identity work shown here. A more contemporary look and feel that fits the home-style recipes at this family restaurant and lounge.
HERE'S WHAT WE REALLY THINK.
Audiences are engaged and become interested in your ads, messages and content when you make it interesting to them. It's not rocket science, but it does take dedication and a smart plan. To become interesting or relevant you must have the right communication channels in place for your audiences and potential brand influencers. But it's important to based all of this on careful listening and understanding of your values, as well as your customers.
We are committed listeners. We listen to what you want and use data and experience to clarify or calibrate that understanding. This ensures your stories stand out and your audience is reached.
Content and ads need to be found in the right context at the right time by the right audience. Selecting where, how and why we create and distribute content ensures that what we do provides long-term impact.
The cost to create, edit and produce high quality ads is becoming less expensive. Producing high quality content or ads based on your budget is achievable with the right partners and approach.