MESMERO LOGO DESIGN SECRETS REVEALED!
One of the secrets in business today is that you need a logo, or a name for your business if you can't afford a logo. Also, there are a...
top of page
SECRETS
OF MARKETING
- Apr 15, 2018
SIX GOOD THINGS ABOUT AGENCIES
In a previous post, I identified five potentially problematic issues with small, local or mid-size agencies. It would be silly to only...
- Mar 16, 2018
FIVE PROBLEMS WITH THE AGENCY MODEL
Having spent over twenty years in marketing with the majority of that in a combination of national and local advertising agencies, I've...
- Nov 18, 2017
7 EASY STEPS TO EFFECTIVE FACEBOOK ADS
We follow what interests us and tune out what doesn't. That's the reality. In a previous post I spoke about the type of content that...
- Sep 14, 2017
HATERS UNITE! WE ALL HATE THESE ADS
Everyone hates digital ads, but how did it get this bad? This article explores the problem and evolution of annoying digital ads.
- Aug 31, 2017
DIGITAL VIDEO MYSTERIES EXPLAINED!
People will ignore your ads if at all possible. So make it hard for them to do that. That's the challenge with digital video in...
- Jun 5, 2017
SOCIAL MEDIA PLATFORMS YOU CAN IGNORE (TODAY)!
It's easy to get a bit freaked out these days. If you're a business owner and you've read any trade publication in the past five years,...
- May 13, 2017
FIVE MOBILE TRENDS YOU SHOULD KNOW
We all know it. We live with it. Mobile is here. And you already know it. No surprise: Those quaint little flip phones are a distant...
- Apr 12, 2017
PROGRAMMATIC: UNDERSTANDING THE NEW THING
The most amazing revolution in advertising has been quietly evolving over the past decade. This revolution can easily be summarized in...
- Mar 23, 2017
THE PREDICTABLE RISE OF AD-BLOCKING
My teenager walks over to my computer and mocks me: “Why are you not blocking all of these ads?”. I sigh. I look at him and explain,...
- Mar 2, 2017
WHAT THE BIG DSP'S STILL DON'T GET
I started my professional career working with small and local businesses in a medium-sized city. This experience not only proved to be...
- Feb 22, 2017
SEO VS SEM: SIMPLY EXPLAINED
“I’m confused” is the response I’ve heard too many times from intelligent, smart, successful business leaders whenever the terms "SEM" or...
- Feb 9, 2017
WOULD YOU FOLLOW YOUR OWN FACEBOOK PAGE?
Every business owner is deluged with information about how important it is to use digital media, and especially social media, in order...
- Jan 29, 2017
FIVE WAYS LOCAL BUSINESSES CAN BEAT BIG BRANDS
Historically, it’s been an accepted reality that bigger, national chains have the power to out-market and out-perform local businesses. ...
- Dec 3, 2016
OVERCOME TRADITIONAL THINKING IN A DIGITAL WORLD
When I started working with local advertisers I started to hear comments about perceived limits to their access to digital media that...
- Nov 15, 2016
THE DIGITAL TIPPING POINT
For nearly seventy years the classic media mix of television, radio, print, direct mail and outdoor reigned supreme as the primary...
- Oct 19, 2016
RETARGETING BASICS FOR EVERYONE
Retargeting should be every advertiser’s favorite digital tactic. If you’re not familiar with retargeting, or only vaguely familiar with...
bottom of page